We were asked to develop and immediately recognisable brand for Totally Wired Radio (TWR); the brand new radio station from Acid Jazz, the seminal East London record company which is currently celebrating its 30th birthday. The station takes its name from the ground-breaking series of albums launched by Eddie Piller
and Gilles Peterson which became a byword for creative eclecticism.

TWR is the audio companion to Fred Perry Subculture – promoting independence, individuality and identity.
From Punk to Funk, Jazz to Reggae, Hip Hop to Gospel and a whole lot more in-between.

Music across the genres and music across the boundaries.