The work selected by FELT turns traditional notions of craft on its head. It reflects contemporary culture whilst being joyful, often humorous and always demonstrating artistic intent.

We were asked to create a playful yet simple brand, which reflected the personality of Peckham, where it was founded, with a roughness and looseness to the brand to nod back to the tactility of the works they would be showcasing.

Founders Tintin Macdonald and Francesca Wilson come from the worlds of fashion and art respectively and are united in their desire to bring joyful and original craftsmanship to the home. 

Contributors

Emma Noble
Nicola Morland